What does Adam do?

I've been asked in the past about what exactly does a marketer for HUGGIES Baby Wipes actually do. So here's an example of a marketing program I essentially owned from beginning to end (though it wasn't my idea, I just executed it).

We have entered into a partnership with Susan G. Komen for the Cure, the largest grass-roots network of breast cancer survivors and activists in the world. They do a lot of great things in the fight against breast cancer, and HUGGIES Baby Wipes is going to donate $250,000 to that organization through a variety of retail executions. Primarily we're giving by changing our HUGGIES Gentle Care Sensitive Baby Wipes tub to a cool pink design for the month of October (see image below). Twenty cents from each purchase goes to fight breast cancer.

I helped conceptualize the program, led the creation of a magazine ad, led the design of the pink label on the baby wipes tub, and oversaw other consumer promotion material creation. It's an awesome program, and I'm proud to be a part of it. So go out and buy one of these tubs to help support and great cause and to support Adam in his job.